Motion film · 45 s · Food · olive oil
graza
an olive is a fruit, so the oil is fresh juice.
That line is Graza's own. The film turns it into one story you can say in a sentence: 5,000 olives from the same harvest become two squeeze bottles, one to finish and one to cook.
A real olive and the bottle share a studio stage, Graza's own footage comes in as macro inserts, and every cut, counter and sound lands on a word of the voice.
the before, and the bar.
The first cut was a 15-second short set to music: split screens, an olive counter, the brand's lines stacked on top. It was clean, and it looked like a template with no story in it. I threw it out and started over.
The bar for the rebuild: one story you can tell in a sentence; the product as the lead, cut from real photos and never redrawn; every cut on a word; readable with the sound off; and a close on the product and the offer.
what I built.
- A match cut, measured pixel by pixel, from the bottle on the stage into Graza's own squeeze shot.
- A grid of 5,000 olives that fills on the count and folds back into the bottle on "Drizzle".
- The real lot label, rebuilt in type, so "the very same season" has proof on screen.
- A green-to-gold color match from the Drizzle bowl to the Sizzle bowl, in the same frame.
- One verified review as the only sticker, then the kit assembles and the olive rolls back in, rhyming with frame 0.
key frames.
what it changed.
[results placeholder: real numbers from a launch go here]