guilherme fay Book a call

Static and motion ads that get the click. Landing pages that get the order.

8+ years on both sides of growth: the creative that stops the scroll, and the funnels, pages and tracking that turn it into revenue, working with 7- and 8-figure DTC brands. First cuts in 72h.

Guilherme Fay
Guilherme Fay Senior performance creative · 8+ yrs Book a call
  • creative work for 7- and 8-figure DTC brands
  • static + motion ads
  • shopify landing pages
  • first cuts in 72h
  • white-label for agencies
  • US Eastern hours

selected work

work.

made for the feed, built for the checkout.

SUPER73 · some assembly required0:21
Graza · crazy fresh0:45
Nothing · face down0:23
SUPER73 · wild ride0:36
landing pagesthe click lands on a page I build too.see the pages
Fellow · the line0:39
HOTO · six clicks0:37
Working with Guilherme
I worked with Guilherme on multiple marketing initiatives and sales funnels, where he led the technical side and helped us turn ideas into working systems fast. From … landing pages and tracking to automations he consistently delivered with speed and high quality. … Always focused on what drives results. I'd work with him again anytime.
Pedro BarbozaMarketing Strategist
Polaroid · speedrun0:26
xTool · inside job0:25
Working with Guilherme
One of the most reliable people I've collaborated with. He's fast, proactive, and consistently delivers high-quality work. Great communication, strong ownership, and easy to trust with important projects.
Lucas LopesFounder, Winner I.A
Working with Guilherme
What stood out most was speed. … That ability to turn concepts into a real, usable demo in a short timeframe is a strong advantage, especially for projects that prioritize rapid execution.
Helio CruzCEO, Veri Salvatori · Client
BALMUDA · the secret0:28
Lomi · handles it all0:29
Working with Guilherme
Reliable, sharp, and easy to collaborate with.
Nícolas Porto CampanaSolutions Architect
Working with Guilherme
A very smart professional who creates value wherever he goes. The speed at which he absorbed what's new in AI and put it into day-to-day work shows an above-average capacity to learn and execute.translated from Portuguese
Felipe MaffezzolliStartup Investor & CTO
EcoFlow · ten milliseconds0:22
your brand next?book a 15-minute call

every film with the idea behind itsee all motion

statics.

a few from the kit. the rest live on their own page.

HOTO PixelDrive ad: the screwdriver and bit case on black above the line "30 Bits in 1 Sleek Cylinder"xTool F2 Ultra UV ad: the laser with a glass chess knight inside a cube, the headline "Master of Glass"Bala Bangles ad: two pink bangles above the line "Not All Ankle Weights Are Created Equal"EcoFlow power station ad: five stars and the review "Sump pump backup and way more!!" beside the unitGreat Jones ad: a card with "The power and pleasure of cooking at home" above the Dutch oven on a wooden counterFellow Stagg EKG ad: the black kettle beside a pour-over dripper in warm light, with the headline "Pour like a pro"Victrola Automatic Turntable ad: the turntable on black above a review, "FINALLY."Ergatta rower ad: the headline "Save up to $450" above the rower in a spotlight
hoto4:5
Graza ad: "It takes about 5,000 (!) olives just to make one bottle of Drizzle", with the two bottles on the right
graza
Nothing Phone (3) ad: the dot-matrix headline "Spin the bottle" above the white phone standing on a beam of light
nothing
Ghia ad: the headline "15 seconds, start to sip" on yellow, with the bottle and a spritz
ghia
SUPER73 ad: a torn black banner with "10 years of SUPER means 10% off" above the bike on a light background
super73
Gisou Honey Infused Hair Oil ad: the question "Can you use hair oil as heat protectant?" beside the bottle on brown
gisou
BALMUDA The Toaster ad: the headline "5cc's of water" in orange above the toaster glowing from inside
balmuda
Lomi ad: the headline "Food waste in. Lomi Earth out." above the composter on dark green
lomi
Polaroid I-2 ad: the headline "Real stories. Not stories & reels." above the camera in a pool of warm light
polaroid
Graza ad: the two bottles on a kitchen counter with a skillet and tomatoes, the headline "Use them every day, in every way." and a Shop the Duo buttonNothing Phone (3) ad: the phone on a black and white split background with the headline "Light that becomes language" and an Add to bag buttonGhia ad: the bottle large beside a maroon panel with five stars and the review "Deliciously bitter!"SUPER73 ad: the headline "The ride doesn't have to end." about the dual battery system, above the bike on blackGisou Honey Infused Hair Oil ad: the bottle on honeycomb beside "It's a bit like liquid gold for the hair, really."BALMUDA The Toaster ad: five stars and the review "Best Toaster I've Ever Owned!" above the black toasterLomi ad: the composter on a counter above the headline "Quiet as a Whisper"Polaroid I-2 ad: the camera floating at an angle on black with the headline "The sharpest-ever Polaroid lens." beside it
graza4:5
HOTO PixelDrive ad: the screwdriver and its stacked bit case floating on a pale backdrop, the headline "Precision Screwing with a Digital Edge." and the 25% off offer
hoto
xTool F2 Ultra UV ad: the laser and a glass cube above a five-star review, "Love the F2 Ultra UV!"
xtool
Bala Bangles ad: the headline "Made of steel wrapped in baby-soft silicone" above one pink bangle
bala
EcoFlow power station ad: the unit in a living room during a lightning storm, with "A 30-minute charge provides hours of emergency backup"
ecoflow
Great Jones ad: the Dutch oven in a sunny kitchen above the line "Our signature oval shape perfectly fits a chicken."
great jones
Fellow Stagg EKG ad: the headline "Coffee lovers should never settle" above the kettle on a dark plinth
fellow
Victrola Automatic Turntable ad: the price $249.99 in yellow above the turntable on black
victrola
Ergatta rower ad: the headline "GAME ON" above the wooden rower on a dark teal floor
ergatta
82all 82 statics, 16 brands

16 brands · 82 ads · the whole kit, brand by brandsee all statics

landing pages

pages.

where the click lands. Shopify landing pages from my creative work for 7- and 8-figure DTC brands.

01

Functional coffee brand

listicle

Four reasons an instant coffee with collagen earns the morning cup, ending on the starter kit and its welcome gifts.

open the page
02

Supplement strip brand

bundle page

Three strips sold as one routine, morning to night, with the full stack priced against buying each one.

open the page
03

Shaving brand

step-up offer

Two setups side by side, the kit or the complete kit, with everything the step up adds spelled out.

open the page

Live pages, not screenshots. Click a screen to scroll it for real, or open the page in a new tab.

services

services.

pick the one closest to your problem.

  1. 01

    static ad creative

    Feed-ready statics in 1:1, 4:5 and 9:16, built from your product photos and reviews.

  2. 02

    motion ad creative

    Short motion ads for Reels, TikTok and Stories, in your fonts and colors.

  3. 03

    shopify landing pages

    Listicles, advertorials and offer pages that match the ad that sent the click.

  4. 04

    pdp + cro

    Product pages rebuilt mobile-first, with proof placed where people hesitate.

  5. 05

    white-label for agencies

    Your name on the work, my hands on it. NDA, and I never contact your clients.

not sure which one you need? book a 15-minute call and we'll work it out.

process

how it works.

one person, four steps.

  1. Talk

    15 minutes on what you sell, where your traffic comes from and what your best ad is today.

  2. Plan

    A short written scope: what I'll make, what it costs, when it ships.

  3. Make

    I design and build it myself. First cuts land in 72 hours.

  4. Read

    After launch we look at the numbers together and decide what to make next.

pricing

pricing.

two ways to work together. no hourly meter.

one-off projectspriced flat

from US$600

A batch of ads or a landing page, scoped and priced flat.

  • Static and motion, sized for Meta, TikTok and Reels
  • Listicles, advertorials, offer pages and PDPs on Shopify
  • Scope, price and ship date in writing before anything starts
book a 15-minute call

monthly retainerongoing

from US$1,500/month

Ongoing ads and pages, with a biweekly read on what won and what to make next.

book a 15-minute call

Not sure which one? Bring your best ad and your landing page to the call, and you'll get a straight answer.

Guilherme Fay
Guilherme Fay · Creative director, ads and landing pages

about

the person who makes the ad also builds the page.

I started as a designer and spent years building landing pages, quiz funnels and conversion dashboards before I made ads. So I make ads with the page in mind, and pages with the ad in mind.

I've done creative work for 7- and 8-figure DTC brands. It's just me: you talk to the person doing the work, and updates come from me.

The workflow is why I ship fast; the idea, the angle and the taste are mine.

  • Brazil
  • US Eastern hours
  • ads + pages, one person
  • white-label for agencies

72hto first cuts

1person, start to finish

faq

questions, answered straight.

01Who does the work?

Me, Gui, every time. No juniors, no account managers.

02What does it cost?

One-off projects from US$600, scoped and priced flat; a monthly retainer from US$1,500 a month. Scope and price in writing after a 15-minute call.

03How fast?

First cuts in 72 hours.

04You're in Brazil?

I work US Eastern hours, so calls, Slack and revisions happen in your working day.

05What do you need from me?

Product photos, reviews, fonts and colors, and access to your best ad.

06Just ads or just pages?

Either. The edge is having both in one place, but if you only need one half, that's the job.

07Agencies?

White-label, NDA, and I never contact your clients.

contact

let's talk.

Send your best ad and your landing page, or just book a call. You'll hear back from me, not a form.

book a 15-minute call

*15 minutes, no pitch. You talk to the person who'll do the work.

bring to the call

  1. 01What you sell, and where your traffic comes from.
  2. 02Your best ad today.
  3. 03The page it sends people to.

Or send them first to gui@guilhermefay.com