Functional coffee brand
listicle
Four reasons an instant coffee with collagen earns the morning cup, ending on the starter kit and its welcome gifts.
8+ years on both sides of growth: the creative that stops the scroll, and the funnels, pages and tracking that turn it into revenue, working with 7- and 8-figure DTC brands. First cuts in 72h.

selected work
made for the feed, built for the checkout.
I worked with Guilherme on multiple marketing initiatives and sales funnels, where he led the technical side and helped us turn ideas into working systems fast. From … landing pages and tracking to automations he consistently delivered with speed and high quality. … Always focused on what drives results. I'd work with him again anytime.

One of the most reliable people I've collaborated with. He's fast, proactive, and consistently delivers high-quality work. Great communication, strong ownership, and easy to trust with important projects.

What stood out most was speed. … That ability to turn concepts into a real, usable demo in a short timeframe is a strong advantage, especially for projects that prioritize rapid execution.

Reliable, sharp, and easy to collaborate with.

A very smart professional who creates value wherever he goes. The speed at which he absorbed what's new in AI and put it into day-to-day work shows an above-average capacity to learn and execute.translated from Portuguese

every film with the idea behind itsee all motion
a few from the kit. the rest live on their own page.
16 brands · 82 ads · the whole kit, brand by brandsee all statics
landing pages
where the click lands. Shopify landing pages from my creative work for 7- and 8-figure DTC brands.
Functional coffee brand
Four reasons an instant coffee with collagen earns the morning cup, ending on the starter kit and its welcome gifts.
Supplement strip brand
Three strips sold as one routine, morning to night, with the full stack priced against buying each one.
Shaving brand
Two setups side by side, the kit or the complete kit, with everything the step up adds spelled out.
Live pages, not screenshots. Click a screen to scroll it for real, or open the page in a new tab.
services
pick the one closest to your problem.
Feed-ready statics in 1:1, 4:5 and 9:16, built from your product photos and reviews.
Short motion ads for Reels, TikTok and Stories, in your fonts and colors.
Listicles, advertorials and offer pages that match the ad that sent the click.
Product pages rebuilt mobile-first, with proof placed where people hesitate.
Your name on the work, my hands on it. NDA, and I never contact your clients.
not sure which one you need? book a 15-minute call and we'll work it out.
process
one person, four steps.
15 minutes on what you sell, where your traffic comes from and what your best ad is today.
A short written scope: what I'll make, what it costs, when it ships.
I design and build it myself. First cuts land in 72 hours.
After launch we look at the numbers together and decide what to make next.
pricing
two ways to work together. no hourly meter.
one-off projectspriced flat
from US$600
A batch of ads or a landing page, scoped and priced flat.
monthly retainerongoing
from US$1,500/month
Ongoing ads and pages, with a biweekly read on what won and what to make next.
book a 15-minute callNot sure which one? Bring your best ad and your landing page to the call, and you'll get a straight answer.

about
I started as a designer and spent years building landing pages, quiz funnels and conversion dashboards before I made ads. So I make ads with the page in mind, and pages with the ad in mind.
I've done creative work for 7- and 8-figure DTC brands. It's just me: you talk to the person doing the work, and updates come from me.
The workflow is why I ship fast; the idea, the angle and the taste are mine.
72hto first cuts
1person, start to finish
faq
Me, Gui, every time. No juniors, no account managers.
One-off projects from US$600, scoped and priced flat; a monthly retainer from US$1,500 a month. Scope and price in writing after a 15-minute call.
First cuts in 72 hours.
I work US Eastern hours, so calls, Slack and revisions happen in your working day.
Product photos, reviews, fonts and colors, and access to your best ad.
Either. The edge is having both in one place, but if you only need one half, that's the job.
White-label, NDA, and I never contact your clients.
contact
Send your best ad and your landing page, or just book a call. You'll hear back from me, not a form.
book a 15-minute call*15 minutes, no pitch. You talk to the person who'll do the work.
bring to the call
Or send them first to gui@guilhermefay.com